The Art of Strengths Coaching

F is for The Fairtrade Foundation

The Fairtrade Foundation enables producers in the developing world to develop sustainable livelihoods.

Below are excerpts from its website. You can discover more via the following link.


Who we are

The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards.

The Foundation was established in 1992 by CAFOD, Christian Aid, Oxfam, Traidcraft, The World Development Movement, and the National Federation of Women’s Institutes.  

The Foundation is the UK member of Fairtrade Labelling Organisations International (FLO), which unites 21 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean. 

Our Vision

Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.

To achieve this vision, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged.

By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities.

Through demonstration of alternatives to conventional trade and other forms of advocacy, the Fairtrade movement empowers citizens to campaign for an international trade system based on justice and fairness.

Our Mission

The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations in the South and to deliver sustainable livelihoods for farmers, workers and their communities by:

Being a passionate and ambitious development organisation committed to tackling poverty and injustice through trade;

Using certification and product labelling, through the FAIRTRADE Mark, as a tool for our development goals;

Bringing together producers and consumers in a citizens’ movement for change;

Being recognised as the UK’s leading authority on Fairtrade.

What We Do

Our four key areas of activity are:

Providing an independent certification of the trade chain, licensing use of the FAIRTRADE Mark as a consumer guarantee on products.

Facilitating the market to grow demand for Fairtrade and enable producers to sell to traders and retailers.

Working with our partners to support producer organisations and their networks.

Raising public awareness of the need for Fairtrade and the importance of the FAIRTRADE Mark.

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