The Art of Strengths Coaching

S is for Sharing Knowledge That Helps People Succeed rather than Trying To Sell

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Looking back, when have you shared knowledge in a way that helped people to succeed? You took this approach, rather than aiming to sell something or straining to impress.

What was your role in the situation? You may have been acting as an educator, trusted advisor, mentor or whatever. Who were the people that you were aiming to help?

Certainly you knew how to grab people’s attention. The main aim, however, was to provide knowledge that people could use in their daily lives or work. The session was about them; it was not about you.

Different people use different approaches in these situations. Some people, however, go through the following process.

They become fascinated by a field of knowledge and explore how it can help people.

They find ways they can share the knowledge with people so the receivers can use it to succeed.

They forget themselves in the process of sharing the knowledge with people and sometimes experience a sense of flow.

If you wish, try tackling the exercise on this theme. This invites you to do the following things.

Describe a specific situation when you shared knowledge to help people succeed rather than aiming to sell or straining to impress. 

Describe the specific things you did to share the knowledge with people.

Describe the specific things that happened as a result of taking these steps.

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This is an approach taken by many educators, trusted advisors and other professionals. Paradoxically, it is also taken by some people who win big sales contracts or who score highly as keynote speakers.

Such people do not try to sell in the traditional sense. Nor do they strain every muscle to be charismatic. Nevertheless, they often find their services to be in demand.

How do such people achieve this result? They often pursue the principles followed by good educators. They follow the old maxim that: The learner learns what the learner wants to learn.

They also recognise that people want the learning to personal, practical and, in the widest sense, profitable.

Personal

People want the learning to relate to their agenda, goals and world.

Practical

People want the learning to provide practical tools they can use in their lives and work.

Profitable 

People want the learning to be, in the widest sense, profitable and help them to achieve their goals.

Good educators aim to pass on knowledge that people find relevant and rewarding. They ask the following questions when preparing for a session.

What is the knowledge I want to share with people? How can this knowledge help people to succeed? Who are the specific kinds of people who might be interested in using this knowledge in their daily lives or work?

What are my strengths and preferred ways of passing on knowledge? Do I prefer to share it through individual meetings, workshops, keynote speeches, writing or other kinds of media? How can I build on my strengths when sharing the knowledge?

How can I get people’s attention when sharing the knowledge? How can I then share the knowledge in ways that people find personal, practical and profitable? How can I do my best to bring the knowledge to life and help people to succeed? 

Looking to the future, can you think of a specific situation when you may want to share knowledge to help people succeed?

You want to share the material a way that is generous, however, rather than aiming to sell or straining yourself trying to persuade. How can you do this in a way that fits your style?

If you wish, try tackling the exercise on this theme. This invites you to do the following things.

Describe a specific situation in the future when you may want to share knowledge with people.

Describe the specific things you can do to share this knowledge. 

Describe the specific things that may happen as a result of sharing this knowledge with people.

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