The Art of Strengths Coaching

S is for Sustainable Brands

Sustainable Brands is a community of over 50,000 business leaders who are committed to sustainable development.

The organisation provides information, resources and conferences that aim to support and stimulate businesses that want to build a sustainable future. It defines a sustainable brand as one that is:

A better brand that endures by respecting and delighting
all stakeholders in both this and future generations

Below are excerpts from the organisation’s website. You can read more via the following link.

Sustainable Brands

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce worldwide.

Since 2004, our goal has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future.


We do so by offering news and views from thought and practice leaders, live and on-line eventspeer-to-peer learning groups, a robust resource library, a solutions provider directory and more – all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

Sustainable Brands runs many events, including conferences. During those it often shows videos that show pioneering approaches to sustainability. You can access these via the following link.

Finally, here is a video that Sustainable Brands describes as one that is always well-received at its conferences. It features the work of the Rainforest Alliance and is called Follow The Frog.

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