The Art of Strengths Coaching

W is for WASH United: Tackling The Global Wash Crisis

WASH United believes that access to clean water and sanitation are basic human rights. It has developed effective ways to make this happen.

WASH stands for WAter, Sanitation and Hygiene.

Below are excerpt from its website. You can discover more via the following link.

http://www.wash-united.org/

Wash United

It’s Hard To Believe

It’s hard to believe that globally, 4 out of 10 people lack access to something as basic as a clean toilet.

It’s hard to believe that diarrhoea resulting from dirty water, a lack of toilets and poor hygiene kills more children than malaria, measles and HIV/AIDS combined.

It’s hard to believe that every year, 443 million school days are lost due to water- and sanitation-related diseases.

It’s hard to believe that due to a lack of facilities for menstrual hygiene management, adolescent girls end up missing up to 5 school days every month.

It’s hard to believe that the global economic damage caused by poor sanitation is estimated at a staggering $ 260 billion per year.

Believe It

Lack of access to and use of safe drinking water, sanitation and hygiene is at the basis of a vicious circle of poor health, lost life opportunities and poverty that prevents billions of people and entire nations from reaching their full potential.

WASH United is based on the recognition that access to clean water and sanitation are human rights, not charity.

We firmly believe that WASH for all is possible within our life-time. WASH United will help to make that happen – or collapse trying.

Making toilet access and good
hygiene a personal aspiration

“So providing clean water, toilets and soap to everyone would solve this crisis, right?”

Unfortunately, just handing out soap or constructing more water-pumps and toilets won’t solve the problem.

Having soap doesn’t save children’s lives. Using soap consistently for washing hands after shitting and before eating does.

The same holds true for toilets. Over the past decades, supply-driven interventions have resulted in countless “unwanted” toilets scattered across communities around the world.

Toilets that are abandoned, in disrepair or put to use as bicycle sheds, henhouses or temples.

To tackle the problem effectively, efforts to provide WASH infrastructure must always come hand in hand with efforts to change attitudes and behaviors surrounding sanitation and hygiene.

Because only a wanted toilet is a used toilet is a toilet that changes the world – one poop at a time.

That’s where we come in.

Sanitation and hygiene issues are often communicated using negative, health-based messaging, which is not effective in changing people’s attitudes and desires, let alone establishing and sustaining new behaviour.

Based on insights from behavioural psychology and related disciplines, WASH United has developed a unique approach that helps to transform toilet access and good hygiene from a low priority to a personal aspiration.

Wash 2

  WASH United’s special ingredients: fun, games,
superstar role models and positive communication

Whether a hand-washing campaign around an international football tournament in Uganda, a travelling WASH carnival across northern India, a campaign in public toilets in Kenya, or our trademark WASH in Schools program, WASH United’s interventions always harness the power of fun, interactive games, superstar role models and strictly positive communication.

Our proven formula enables us to build new partnerships beyond the WASH sector, resulting in extremely exciting, highly cost-effective and replicable interventions that can achieve WASH advocacy and behavior change outcomes at scale.

WASH trainings in schools and youth sport teams across Sub-Saharan Africa and India have already benefitted more than 80,000 children and adolescents.

Already 280 million people are reached through campaigns and media work.

Interested in working with our materials? WASH United works with dozens of partners around the world. So get in touch, we are happy to share.

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