A is for Axiom News: Producing Journalism That Gives People Hope

Axiom News publishes stories that focus on people’s strengths and provide positive ways forward.

Here are some details about their work. These excerpts are taken directly from their web site.


We believe there is great power in storytelling.

It’s an enabler of strengths, a catalyst for change and a means to propel people and organizations to an inclusive, harmonious and prosperous future, a place where they have their greatest impact.

While storytelling is our skill and occupation, it’s driven by our hopes and aspirations for a better world.

With each organization we serve we take a step towards a better world, a thriving world. It’s our collective efforts to serve a purpose greater than ourselves that will affect The World We Want to See.

Together, we can change the paradigm of what is possible. We can demonstrate through an abundance of personal, practical stories a better way, a strengths-based way to a brighter future.


We are called to co-create a life-giving news network for a renewed and thriving world.

We do this through the provision of Generative Journalism services to organizations. 

Generative Journalism is founded on the principles of Appreciative Inquiry, a strengths-based, capacity-building approach for propelling organizations towards their highest potential. 

How to change the world through stakeholder stories


We envision a world of good health and personal well-being: A place where people are connected and interdependent, where each person has a place to belong.

A world in which diversity is honoured and beauty arises from it. All are safe in their surroundings whatever they may be.

There is abundance. All are able to experience more than mere survival. 

There is honour. Each person is honoured and honourable. Each is appreciated, encouraged and loved.

There is power. It is shared, distributed and democratic.

There is differentiation, competition, innovation. This generates creativity, energy and resilience.

We are good stewards of our gifts and blessings. Each person makes the most of their strengths in response to what one sees and must do.

We are attentive and cultivate the strengths we see in others. We count on them.

It is a world in which responsibility, self-expression and awe are together a way of life that brings meaning to our time. It causes us to be ever-evolving.

These things hold us in creative tension. We learn. We innovate. We act. We grow. 


Through the writing and sharing of strength-based news stories we: 

Lift the voice of all stakeholders, whole communities, knowing that inclusive, interdependent, collaborative and co-created organizations hold the greatest potential for the future.

Mobilize individuals, organizations and their communities towards a thriving and prosperous future.

Inspire hope, encourage creativity and motivate people and organizations to discover and explore the full scope of possibilities before them.

Discover strengths and latent potential that often lie dormant in the hearts and minds of people in organizations.

Bring awareness, understanding and appreciation of those leading change, taking initiative and making a meaningful contribution.

Animate organizations with stories that paint in full colour how personal contributions and individual talents serve to inspire peer creativity and innovation. 

Change the lens through which people and organizations view life and work by presenting liberating models and practices that honour people and optimize the impact on our world.

Axiom News 1


We aspire to work with organizations that have an overt social purpose — that focus on strengths and serve a cause greater than themselves.

We believe these organizations hold the most promise for the future and are the most likely to maximize their contribution to society.

Democratic organizations, ones that realize and act on the creativity and potential of their people are more sustainable, deliver higher performance and have the greatest impact.

That’s why we chose to focus our talent and the power of storytelling into these kinds of organizations.

We know our combined efforts can make a meaningful difference.


Socially Generative

To be generative is to plant a seed, stimulate thoughts, catalyze change and cause others to act – it’s a call to action.

To be socially generative is to align those actions for the betterment of people, organizations and society. 


We believe we will get farther and be more successful through focusing on strengths. We believe that of ourselves and of our clients too. 

Starting from strengths is our foundation. We assemble our teams based on individual strengths and allow people to move in the direction of their natural talent.

We harness the power of Appreciative Inquiry to ask strength-based questions around what’s working, lessons learned from high-point experiences and visions of a better future.

The result is stories that produce meaning, hope and inspire ways to act.


Interdependence is all about realizing that we are better together. 

Our strengths are made productive when we work with others who are equally as strong in their own talents. 

We must honour our partnerships and relationships. We rely on one another to bring our best, do our part and support and encourage one another to rise to our potential.

To stand together, in all our differences, is to thrive. It’s also to say that what affects any one of us, affects all of us.


To be democratic is to provide opportunities for input, share power, practice transparency and be accountable. It is to unleash the full potential of people.

We have clear processes for participation and decision making. We share power and therefore more of it is exercised. 

We practice open-space strategy summits that result in self-organizing initiatives that spark change, promote innovation and witness personal growth. 

It’s participatory, inclusive and shapes our collective future. 

Serve Others

To serve others is to serve rather than be served. It is to have a personal interest in seeing others grow and flourish.

It is to motivate, inspire, challenge and equip them to rise to their talent, to make the most of their circumstances.

It is to listen, understand and empathize — to be present and accepting. To service is to be authentic, vulnerable and useful.

Peter Pula150


To be a good steward is to take responsibility for the effective use of resources, to stay alert to opportunities, to nurture and encourage the growth of our people and the sustainability and security of our finances.

It is to hold true to our conscience, to do what is right and make our greatest impact.

We have three purposes for the profits we generate:

To support our social mission and advance generative movements;

To reinvest in our business, the growth of team members, evolve our products and service, invest in infrastructure, and broaden our reach and impact;

To generate wealth by way of a reasonable return on investment to shareholders and wealth distribution amongst employees.


To be pluralistic is to embrace and honour diversity. There are many answers, many values and many ways to arrive at a solution.

Multiple ideas create healthy competition and unique approaches that continually evolve and move people, organizations and society to a better place. 

In our view, movements like employee ownership, democratic workplaces, social business and strength-based change relate to one another.

For us these and other movements are all part of the complex answer to building a thriving planet.

We will continue expanding the possibilities through our story work.


To have a mindset of abundance is to realize there is much to be gained by sharing what we know, learning from others experiences and collaborating around common interests. 

We openly share our work, thoughts and best practices and subscribe to the principles of creative commons. 

Social Mission Business

Social mission businesses are driven to make the world a better place. 

We do this through writing and sharing stories that engage strengths and catalyze change.

In order to optimize our impact we must be sustainable. 


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