B is for B Lab: Helping People To Build B Corps

Jay Coen Gilbert is the co-founder of B Lab. This is a non profit organisation that helps people to use the power of business to solve social and environmental problems.

In the video above he describes how this can be done through B Corps. Below are excerpts from the organisation’s website. You can discover more via the following link.


Why Become A B Corp

What Are B Corps?

B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Today, there is a growing community of more than 800 Certified B Corps from 28 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.

 Why B Corps Matter

Certified B Corporations are leading a global movement to redefine success in business.

By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.

We hope that you are inspired, not just by our vision, but by the movement’s ability to translate ideas into action.

B Corps create higher quality jobs and improve the quality of life in our communities. And, as the movement grows, it has become an increasingly powerful agent of change. We are passing laws. We are driving capital.

Government and the nonprofit sector are necessary but insufficient to address society’s greatest challenges.

Business, the most powerful man-made force on the planet, must create value for society, not just shareholders.

Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.

B Corps are

Over 600 businesses have already joined our community, encouraging all companies to compete not just to be the best in the world, but to be the best for the world.

As a result of our collective success, individuals and communities will enjoy greater economic opportunity, society will address its most challenging environmental problems, and more people will find fulfillment by bringing their whole selves to work.


The Co-Founders of B Lab, Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy, share passion for creating a better world through business and have been friends for over 20 years.

Prior to B Lab, Jay and Bart were Co-Founder and President respectively, of AND1, a $250 million basketball footwear and apparel business.

Andrew spent his career as a private equity investor; most recently as a Partner at MSD Real Estate Capital, a $1 billion real estate fund controlled by MSD Capital, the investment vehicle for the assets of Michael Dell and the Michael and Susan Dell Foundation.

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